Northline
Built a clearer acquisition system that connected creative and conversion strategy to drive efficient growth.
Client
Northline
Industry
DTC apparel
Timeline
6 months
Services
Paid media, Strategy
The challenge
Northline had built a strong customer base, but growth had started to become inconsistent. Paid campaigns were generating sales, yet rising acquisition costs were making it harder to scale profitably. The team was also producing plenty of creative, but there was no consistent framework for understanding which ideas deserved more investment.
Reporting created another challenge. Different platforms were telling different stories, making it difficult to understand the true contribution of each campaign. Northline needed a simpler system that connected media performance with creative and business outcomes.
What we did
We began by auditing the existing account structure, creative library, and customer journey. This helped us identify where spend was being wasted and where small changes could unlock stronger performance.
Created a weekly creative testing and iteration process.
Introduced new hooks based on customer objections and buying motivations.
Reallocated budgets toward campaigns with consistent incremental returns.
Simplified reporting around the metrics that mattered most to growth.
The outcome
Within six months, Northline increased blended ROAS to 5.7x while reducing customer acquisition costs by 42%. Monthly qualified purchases also increased significantly without requiring a proportional increase in spend.
More importantly, the team moved from reactive campaign management to a repeatable growth process. They now have a clearer understanding of which creative angles work, where to put budget, and how to scale successful campaigns without sacrificing efficiency.
ROAS better returns
Lower acquisition costs
More qualified buyers
